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Decision Making Models

"Most of my decisions in life seem absent-minded but inevitable."  - Mason Cooley

Decision making models are all about making good judgements. There are judgements that are emotional, spur of the moment, horseback or back of envelope - a quick decision. There are also the rational informed kind. The rational informed kind are the ones that most of us want to make. Even if that kind of decision takes longer. That is especially true when it comes to business decision making where dollars are on the line. You probably know that the majority of businesses fail. The biggest reason for that failure is making bad decisions. The tools here can help you make good decisions.

It's not hard to define what a decision is. It is the process of concluding what decision needs to be made and finding feasible alternatives. It is then the act of choosing one out of all of those possible alternatives. When you chose an alternative, you make a commitment. You have rejected all of the other alternatives. You have decided.

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Decision Making Model In Five Steps - This is the general model for making decisions. Understand how all the pieces fit together. These steps will help you make a quick decision that is logical.

Example of a Decision Matrix - This decision making software shows you how to evaulate an opportunity in light of your strengths and weaknesses.

Sample SWOT Analysis - How to use Strengths, Weaknesses Opportunities and Threats to help in your decision making.

Decision Making

Types Of Decision Making - Find out what the best approach is for making any decision.

Decision Making Accuracy - Discover the factors that affect the accuracy of your decisions.

Making Decisions - What are the available ways for making the best decisions?
Quick Decision - Does a quick decision have to be a bad decision?

Decision Data - When you spend the time to get good data, you make good decisions.
Decision Maker - As a decision maker, you want to do your data analysis correctly.


Good decisions make a business grow. Bad ones will give your business a burn rate. The fuel that burns is your money and your investor's money. When that fuel is gone, your business will fail! You need to use good decision making models.