Most of my decisions in life seem absent-minded but inevitable. Mason Cooley
Decision making models are all about making good judgements. There are judgements that are emotional, spur of the moment, horseback or back of envelope - quick decisions. And then, there are the rational informed kind.
The rational informed kind of decisions are the ones that most of us want to make, even if that type of decision takes longer. That is especially true when it comes to business decision making where dollars are on the line.
You probably know that the majority of businesses fail. The biggest reason for that failure is making bad decisions. The tools here can help you make good decisions.
It's not hard to define what a decision is. It is the process of concluding what decision needs to be made and finding feasible alternatives. It is then the act of choosing one out of all of those possible alternatives. When you choose an alternative, you make a commitment. You have rejected all of the other alternatives. You have decided.
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