Decision Making Models for Business Success

Most of my decisions in life seem absent-minded but inevitable. Mason Cooley

Decision making models are all about making good judgements.  There are judgements that are emotional, spur of the moment, horseback or back of envelope - quick decisions. And then, there are the rational informed kind.

Emotional vs Rational Decision Making

The rational informed kind of decisions are the ones that most of us want to make, even if that type of decision takes longer. That is especially true when it comes to business decision making where dollars are on the line.

You probably know that the majority of businesses fail. The biggest reason for that failure is making bad decisions. The tools here can help you make good decisions.

What Is a Decision?

It's not hard to define what a decision is. It is the process of concluding what decision needs to be made and finding feasible alternatives. It is then the act of choosing one out of all of those possible alternatives. When you choose an alternative, you make a commitment. You have rejected all of the other alternatives. You have decided.

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Decision Making Models

  • Decision Making Model In Five Steps - This is the general model for making decisions. Understand how all the pieces fit together. These steps will help you make a quick decision that is logical.

  • Example of a Decision Matrix - This decision making software shows you how to evaluate an opportunity in light of your strengths and weaknesses.

  • Sample SWOT Analysis - How to use strengths, weaknesses, opportunities, and threats to help in your decision making.

Decision Making Resources


Good decisions make a business grow. Bad ones will give your business a burn rate. The fuel that burns is your money and your investor's money. When that fuel is gone, your business will fail! You need to use good decision making models.

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